Clear contact routes
Prominent call buttons use 07312 473811, while WhatsApp photo enquiries use the separate 07868 670722 number.
Client website case study
RIAI Tree Surgeons: a Glasgow tree surgeon website built for trust and enquiries.
A full website launch designed to showcase real tree surgery work, explain services clearly and give customers fast routes to call or send WhatsApp photos for a quote.
Project overview
A professional online presence for a working Glasgow tree surgery company.
The site needed to match the quality and scale of the work, build confidence around safety and leave customers in no doubt about how to request a quote.
ClientRIAI Tree Surgeons
IndustryTree surgery & clearance
LocationGlasgow & surrounding areas
Websiteriaitreesurgeons.co.uk
The problem
The quality of the work needed to be obvious before the first call.
Tree surgery is a high-trust service. Customers want to know that the team is qualified, experienced, properly equipped, careful around property and capable of leaving the site tidy.
RIAI also handles urgent work, storm damage, commercial clearance and specialist vegetation jobs. The website needed to make that range clear without overwhelming homeowners with technical language.
The contact journey mattered too. Urgent callers needed a visible phone number, while customers asking for a quote needed a separate WhatsApp number for sending photos.
What was built
A conversion-focused tree surgeon website with real proof throughout.
The structure was planned around trust, safety, local relevance and quick enquiries.
Real job photography
Seven recent projects show tree removal, sectional dismantling, storm damage, hedge maintenance and commercial clearance work.
Trust and safety content
The site highlights NPTC qualifications, relevant tickets, rope and harness work, aerial rescue, 20 years' experience and tidy clean-up.
The finished website
Services, proof and enquiry routes working together.
The homepage opens with a clear promise, then supports it with emergency messaging, services, real projects, reasons to trust the team, customer feedback and a focused quote section.
Content & services
Enough detail for customers and local search, without keyword stuffing.
The website explains the services RIAI actually provides: tree removal and felling, crown reduction, lifting and thinning, pruning, hedge trimming, stump grinding, emergency work, storm-damage clearance, site clearance and robo flail vegetation clearance.
Trust content is based on details confirmed by the client, including NPTC qualifications, relevant tree surgery tickets, cross-cutting and stacking, large-tree felling, rope and harness work, aerial rescue, 20 years' experience and 24/7 out-of-hours availability.
The clean-up promise is specific too: waste is normally removed, customers can ask to keep wood, and the team aims to leave the site spotless.
Technical launch
The practical SEO and indexing setup was handled too.
The site was launched as a fast static build through Netlify, with the technical foundations needed for search engines and social sharing.
Local SEO structure
Glasgow service wording, clear headings, page metadata, descriptive image text and structured data were added naturally.
Crawl and indexing files
Schema markup, sitemap, robots.txt and a Google Search Console verification file were included, followed by an indexing request.
Sharing and device setup
Open Graph metadata, favicon files and app icons help the website look consistent when saved or shared.
Customer proof on the RIAI site
A real review supports the tidy-finish promise.
“Thank you for the fantastic job you and the boys carried out yesterday! What a difference, and I’m so impressed with how you cleared everything up after you had finished ⭐⭐⭐⭐⭐”
This is feedback about RIAI Tree Surgeons' work, not a review of Website Done In Days. It is used on the client website because it reinforces the exact concern many homeowners have: what condition will the garden be left in?
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